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Text messages and reminder calls in student and alumni web surveys

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Date

2019

Authors

Phillips, Benjamin
Compton, Shane

Journal Title

Journal ISSN

Volume Title

Publisher

The Australian National University

Abstract

The impact of text messages (SMS) and reminder calls on response to web surveys was experimentally tested using a crossed design on two surveys in the Quality Indicators for Learning and Teaching suite of studies for the Australian Government Department of Education: the May 2018 Graduate Outcomes Survey and the 2018 Student Experience Survey. SMS and telephone reminders were associated with increased probability of response for both surveys. Telephone reminders were more effective than SMS on a per-contact basis. However, taking into account the higher cost of a reminder call than a reminder SMS, sending an SMS reminder was more cost-effective. This research adds to the limited literature on the effectiveness of reminder calls and SMS for surveys.

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Citation

URI

http://hdl.handle.net/1885/261450

Collections

ANU Centre for Social Research & Methods

Source

Type

Working/Technical Paper

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Entity type

Access Statement

Open Access

License Rights

DOI

Restricted until

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Description
CSRM-TEXTMESSAGE-PUBLISH_002.pdf (791.16 KB)

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