Text messages and reminder calls in student and alumni web surveys
Date
2019
Authors
Phillips, Benjamin
Compton, Shane
Journal Title
Journal ISSN
Volume Title
Publisher
The Australian National University
Abstract
The impact of text messages (SMS) and reminder calls on response to web surveys was experimentally tested using a crossed design on two surveys in the Quality Indicators for Learning and Teaching suite of studies for the Australian Government Department of Education: the May 2018 Graduate Outcomes Survey and the 2018 Student Experience Survey. SMS and telephone reminders were associated with increased probability of response for both surveys. Telephone reminders were more effective than SMS on a per-contact basis. However, taking into account the higher cost of a reminder call than a reminder SMS, sending an SMS reminder was more cost-effective. This research adds to the limited literature on the effectiveness of reminder calls and SMS for surveys.
Description
Keywords
Citation
Collections
Source
Type
Working/Technical Paper
Book Title
Entity type
Access Statement
Open Access
License Rights
DOI
Restricted until
Downloads
File
Description