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Defining negative political advertising: definition, features and tactics

Date

2003

Authors

Hughes, Andrew

Journal Title

Journal ISSN

Volume Title

Publisher

Australian and New Zealand Marketing Academy (ANZMAC)

Abstract

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/76911

Collections

ANU Research Publications

Source

Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass

Type

Conference paper

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

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