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Deceit for a cause: the ALNF and its misguided marketing

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Date

2013-06-30

Authors

Dickson, Greg

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Publisher

Crikey Media

Abstract

The Australian Literacy and Numeracy Foundation (ALNF) is a charity with impressive marketing and fundraises thousands of dollars for programs to improve literacy among Aboriginal children. So why does it matter that their marketing strategy misleads the public and reflects badly on the same children that they are trying to support? Greg Dickson explains.

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URI

http://hdl.handle.net/1885/203810

Collections

ANU Research Publications

Source

Crikey

Type

Newspaper/magazine article

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Access Statement

Open Access via publisher website

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Restricted until

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