Transforming marketing education: Historical, contemporary and future perspectives

Abstract

Welcome to this Special Issue on Marketing Education. From the initial call for papers associated with the 2017 ANZMAC conference, this special issue grew to attract international authors to tackle the topic of the future of marketing education. Marketing education is at an intersection where digital technologies, wide-scale social and financial disadvantage, industrial demands and the opening of educational systems to market dynamics are changing the practice and promise of higher education–and the very nature of operations (Levine, 2018). Show more