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Transforming marketing education: Historical, contemporary and future perspectives

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Date

2018

Authors

Brennan, Linda
Lu, Vinh
von der Heidt, Tania

Journal Title

Journal ISSN

Volume Title

Publisher

Monash University

Abstract

Welcome to this Special Issue on Marketing Education. From the initial call for papers associated with the 2017 ANZMAC conference, this special issue grew to attract international authors to tackle the topic of the future of marketing education. Marketing education is at an intersection where digital technologies, wide-scale social and financial disadvantage, industrial demands and the opening of educational systems to market dynamics are changing the practice and promise of higher education–and the very nature of operations (Levine, 2018).

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Keywords

Citation

URI

http://hdl.handle.net/1885/281617

Collections

ANU Research Publications

Source

Australasian Marketing Journal

Type

Journal article

Book Title

Entity type

Access Statement

Open Access

License Rights

DOI

10.1016/j.ausmj.2018.05.011

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