Amodal processing of visual speech as revealed by priming

Abstract

This study investigated the linguistic processing of visual speech (video of a talker's utterance without audio) by determining if such has the capacity to prime subsequently presented word and nonword targets. The priming procedure is well suited for the investigation of whether speech perception is amodal since visual speech primes can be used with targets presented in different modalities. To this end, a series of priming experiments were conducted using several tasks. It was found that visually spoken words (for which overt identification was poor) acted as reliable primes for repeated target words in the naming, written and auditory lexical decision tasks. These visual speech primes did not produce associative or reliable form priming. The lack of form priming suggests that the repetition priming effect was constrained by lexical level processes. That priming found in all tasks is consistent with the view that similar processes operate in both visual and auditory speech processing.