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An approach to return on investment (ROI) for Political Marketing

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dc.contributor.authorBell, George
dc.coverage.spatialSinaia Romania
dc.date.accessioned2015-12-10T21:54:20Z
dc.date.createdApril 17-21 2007
dc.date.issued2007
dc.date.updated2015-12-09T07:25:22Z
dc.identifier.urihttp://hdl.handle.net/1885/38890
dc.publisherUniversity of Bucharest
dc.relation.ispartofseriesInternational Political Marketing Conference 2007
dc.sourceProceedings of the 4th International Political Marketing Conference
dc.titleAn approach to return on investment (ROI) for Political Marketing
dc.typeConference paper
local.bibliographicCitation.lastpage10
local.bibliographicCitation.startpage1
local.contributor.affiliationBell, George, College of Business and Economics, ANU
local.contributor.authoruidBell, George, u4053676
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150599 - Marketing not elsewhere classified
local.identifier.ariespublicationu4056370xPUB168
local.type.statusPublished Version

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