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Commentary on "Common Method Bias in Marketing:Causes, Mechanisms,and Procedural Remedies"

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Date

2012

Authors

Viswanathan, Madhubalan
Kayande, Ujwal

Journal Title

Journal ISSN

Volume Title

Publisher

Pergamon-Elsevier Ltd

Abstract

Common method bias is a potentially serious methodological problem in research in marketing. Several statistical remedies have been proposed in the literature, and used by academic researchers. MacKenzie and Podsakoff (2012) identify the causes of common

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/35437

Collections

ANU Research Publications

Source

Journal of Retailing

Type

Journal article

Book Title

Entity type

Access Statement

License Rights

DOI

10.1016/j.jretai.2012.10.002

Restricted until

2037-12-31

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01_Viswanathan_Commentary_on_"Common_Method_2012.pdf (115.25 KB)

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