Corporate identity as an enabler and constraint on the pursuit of corporate objectives

Date

2011

Authors

Leitch, Shirley
Davenport, Sally

Journal Title

Journal ISSN

Volume Title

Publisher

MCB University Press

Abstract

Purpose: The purpose of this paper is to examine the relationship between corporate identity, corporate marketing and the pursuit of corporate objectives, particularly those objectives that require action at a societal level. Design/methodology/approach:

Description

Keywords

Keywords: Alliances; Corporate identity; Corporate marketing; Organizations; Social change; Time

Citation

Source

European Journal of Marketing

Type

Journal article

Book Title

Entity type

Access Statement

License Rights

Restricted until

2037-12-31