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A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature

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dc.contributor.authorDann, Stephen
dc.coverage.spatialSydney Australia
dc.date.accessioned2015-12-07T22:42:51Z
dc.date.createdDecember 1-3 2008
dc.date.issued2008
dc.date.updated2015-12-07T11:12:13Z
dc.identifier.isbn1863081437
dc.identifier.urihttp://hdl.handle.net/1885/24727
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2008
dc.sourceProceedings of Australia and New Zealand Marketing Academy Conference 2008
dc.titleA Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature
dc.typeConference paper
local.contributor.affiliationDann, Stephen, College of Business and Economics, ANU
local.contributor.authoruidDann, Stephen, u4323337
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150506 - Marketing Theory
local.identifier.ariespublicationu4024396xPUB34
local.type.statusPublished Version

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