A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature
dc.contributor.author | Dann, Stephen | |
dc.coverage.spatial | Sydney Australia | |
dc.date.accessioned | 2015-12-07T22:42:51Z | |
dc.date.created | December 1-3 2008 | |
dc.date.issued | 2008 | |
dc.date.updated | 2015-12-07T11:12:13Z | |
dc.identifier.isbn | 1863081437 | |
dc.identifier.uri | http://hdl.handle.net/1885/24727 | |
dc.publisher | Australian and New Zealand Marketing Academy (ANZMAC) | |
dc.relation.ispartofseries | Australia and New Zealand Marketing Academy Conference 2008 | |
dc.source | Proceedings of Australia and New Zealand Marketing Academy Conference 2008 | |
dc.title | A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature | |
dc.type | Conference paper | |
local.contributor.affiliation | Dann, Stephen, College of Business and Economics, ANU | |
local.contributor.authoremail | u4323337@anu.edu.au | |
local.contributor.authoruid | Dann, Stephen, u4323337 | |
local.description.embargo | 2037-12-31 | |
local.description.notes | Imported from ARIES | |
local.description.refereed | Yes | |
local.identifier.absfor | 150506 - Marketing Theory | |
local.identifier.ariespublication | u4024396xPUB34 | |
local.identifier.uidSubmittedBy | u4024396 | |
local.type.status | Published Version |