Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

Eagar, Toni

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Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

Date

2005

Authors

Eagar, Toni

Publisher

Academy of Marketing Science

URI

http://hdl.handle.net/1885/84208

Collections

ANU Research Publications

Source

World Marketing Congress Academy of Marketing Science: Marketing in an Inter-connected World: Opportunities and Challenges

Type

Conference paper

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Cultural advice

Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

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