Golden chocolate olive tobacco packaging meets the smoker you thought you knew: The rational agent and new cigarette packaging legislation in Australia

Abstract

Claims made about the effectiveness of new Australian plain cigarette packaging legislation reveal key assumptions about the smoker: her/his rationality can be reached by increasingly hardhitting and/or targeted intervention. Abandoning the restrictive frame of the rational smoker returns to an anthropology concerned with understanding how, rather than why, smoking figures in the lives of those who smoke. Show more