Intelligent Data Mining and Personalisation for Customer Relationship Management
Date
2004
Authors
Wong, Kok Wai
Fung, Chun Che
Gedeon, Tamas (Tom)
Chai, Douglas
Journal Title
Journal ISSN
Volume Title
Publisher
Institute of Electrical and Electronics Engineers (IEEE Inc)
Abstract
Customer Relationship Management (CRM) initiatives have gained much attention in recent years. With the aid of data mining technology, businesses can formulate specific strategies for different customer bases more precisely. Additionally, personalisation
Description
Keywords
Keywords: Customer relationship management (CRM); Customer-focused strategy; Industry expertize; Multi-functions; Computational methods; Customer satisfaction; Data mining; Database systems; Electronic commerce; Industrial relations; Mathematical models; Problem so
Citation
Collections
Source
Proceedings of the 2004 8th International Conference on Control, Automation, Robotics and Vision
Type
Conference paper