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Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

dc.contributor.authorEagar, Toni
dc.coverage.spatialMuenster Germany
dc.date.accessioned2015-12-13T23:00:37Z
dc.date.available2015-12-13T23:00:37Z
dc.date.createdSeptember 6 2005
dc.identifier.urihttp://hdl.handle.net/1885/84208
dc.publisherAcademy of Marketing Science
dc.relation.ispartofseriesWorld Marketing Congress 2005
dc.sourceWorld Marketing Congress Academy of Marketing Science: Marketing in an Inter-connected World: Opportunities and Challenges
dc.titleMarketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest
dc.typeConference paper
local.description.notesImported from ARIES
local.description.refereedYes
dc.date.issued2005
local.identifier.absfor150599 - Marketing not elsewhere classified
local.identifier.ariespublicationMigratedxPub12470
local.type.statusPublished Version
local.contributor.affiliationEagar, Toni, College of Business and Economics, ANU
local.bibliographicCitation.startpage38
local.bibliographicCitation.lastpage42
dc.date.updated2015-12-12T07:35:06Z
CollectionsANU Research Publications

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