Skip navigation
Skip navigation

The China market and European companies: Pricing and surviving the local competition

Choi, Chong; Nailer, Christopher


Purpose - The purpose of this paper is to illustrate the changing nature of competition in China. China received over $60 billion in foreign direct investment in 2003, and its economy is already the world's second largest in PPP terms. Thus, there is a tremendous need for executives to understand the changing business environment in China. Design/methodology/approach - The methodology is primarily theoretical complemented by applied cases of foreign companies and their experiences in the...[Show more]

CollectionsANU Research Publications
Date published: 2005
Type: Journal article
Source: European Business Review
DOI: 10.1108/09555340510588039


File Description SizeFormat Image
01_Choi_The_China_market_and_European_2005.pdf1.06 MBAdobe PDF    Request a copy

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  19 May 2020/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator