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The China market and European companies: Pricing and surviving the local competition

Choi, Chong; Nailer, Christopher

Description

Purpose - The purpose of this paper is to illustrate the changing nature of competition in China. China received over $60 billion in foreign direct investment in 2003, and its economy is already the world's second largest in PPP terms. Thus, there is a tremendous need for executives to understand the changing business environment in China. Design/methodology/approach - The methodology is primarily theoretical complemented by applied cases of foreign companies and their experiences in the...[Show more]

CollectionsANU Research Publications
Date published: 2005
Type: Journal article
URI: http://hdl.handle.net/1885/83728
Source: European Business Review
DOI: 10.1108/09555340510588039

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