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Recruitment of mental health survey participants using Internet advertising: content, characteristics and cost effectiveness

Batterham, Philip


Postal and telephone survey research is threatened by declining response rates and high cost. Online recruitment is becoming more popular, although there is little empirical evidence about its cost-effectiveness or the representativeness of online samples. There is also limited research on optimal strategies for developing advertising content for online recruitment. The present study aimed to assess these aspects of online recruitment. Two mental health surveys used advertisements within a...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: International Journal of Methods in Psychiatric Research
DOI: 10.1002/mpr.1421


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