Skip navigation
Skip navigation

Recruitment of mental health survey participants using Internet advertising: content, characteristics and cost effectiveness

Batterham, Philip

Description

Postal and telephone survey research is threatened by declining response rates and high cost. Online recruitment is becoming more popular, although there is little empirical evidence about its cost-effectiveness or the representativeness of online samples. There is also limited research on optimal strategies for developing advertising content for online recruitment. The present study aimed to assess these aspects of online recruitment. Two mental health surveys used advertisements within a...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
URI: http://hdl.handle.net/1885/70956
Source: International Journal of Methods in Psychiatric Research
DOI: 10.1002/mpr.1421

Download

File Description SizeFormat Image
01_Batterham_Recruitment_of_mental_health_2014.pdf106.77 kBAdobe PDF    Request a copy


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  12 November 2018/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator