Understanding and Assessing the Extent of Enjoyment of Web Experiences
Date
2006
Authors
Lin, Chao-Hung (Aleck)
Gregor, Shirley
Journal Title
Journal ISSN
Volume Title
Publisher
Australasian Association for Information Systems
Abstract
The aim of this study was to investigate the nature of enjoyment as experienced by users of the web and to provide an instrument for the measurement of this construct. A review of literature across disciplines indicated that enjoyment was characterised by: (i) engagement in an activity; (ii) a resultant positive affect (e.g., pleasure, happiness, contentment, satisfaction); and (iii) the fulfillment of some need or desire. An instrument was developed using Churchill's method and validated. Constructs and measurement scales developed in this study have practical value for predicting and explaining the enjoyment experiences of web users.
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Keywords
Keywords: Engagement; Enjoyment; Fulfillment; Positive affects; Usability; Web site design; Information systems; Websites Engagement; Enjoyment; Fulfillment; Positive affect; Usability; Website design
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Source
Proceedings of the 17th Australasian Conference on Information Systems
Type
Conference paper
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DOI
Restricted until
2037-12-31
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