Understanding Single Homing and Multihoming User Switching Propensity in Cloud File Hosting Service Relationships
Description
This paper compares the commitment and switching propensities of single-homing users, who only consume services from a single provider, and multi-homing users, who consume similar services from multiple providers at the same time. The study surveys 217 users of public file-hosting services, a popular but controversial cloud-based service. The study reveals significant differences between single-homing and multihoming users. For single-homing users, propensity to leave is motivated by trust. For...[Show more]
Collections | ANU Research Publications |
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Date published: | 2020 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/280335 |
Source: | e-Service Journal |
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File | Description | Size | Format | Image |
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02_Multihoming.pdf | 414.98 kB | Adobe PDF | Request a copy |
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