Skip navigation
Skip navigation

Is Voting Skin-Deep? Estimating the Effect of Candidate Ballot Photographs on Election Outcomes

Leigh, Andrew; Susilo, Bagus (Tirta)


In the Northern Territory, Australia, ballot papers for territory elections depict candidates' photographs. We exploit this unusual electoral feature by looking at the effect that candidates' beauty and skin color has on voting patterns. Our results for beauty are mixed, but we find strong evidence that skin color matters. In electorates with a small Indigenous population, lighter-skinned candidates receive more votes, while in electorates with a high number of Indigenous people, darker-skinned...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Journal article
Source: Journal of Economic Psychology
DOI: 10.1016/j.joep.2008.07.008


File Description SizeFormat Image
01_Leigh_Is_Voting_Skin-Deep?_2009.pdf508.58 kBAdobe PDF    Request a copy

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  20 July 2017/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator