Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources
Purpose – Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the managerial relevance of their research. The purpose of this paper is to provide a framework on how, managers and academics can collaborate better to leverage each other’s...[Show more]
|Collections||ANU Research Publications|
|Source:||Journal of Service Management|
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