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Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources

Benoit, Sabine; Klose, Sonja; Wirtz, Jochen; Andreassen, Tor Wallin; Keiningham, Timothy


Purpose – Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase the managerial relevance of their research. The purpose of this paper is to provide a framework on how, managers and academics can collaborate better to leverage each other’s...[Show more]

CollectionsANU Research Publications
Date published: 2019
Type: Journal article
Source: Journal of Service Management
DOI: 10.1108/JOSM-05-2019-0158


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