Lindsay, David; Kriz, Anton; Johns, Raechel; Keating, Byron
This paper provides insights and lessons about how Western tourism operators can build and maintain business-to-business relationships with Chinese tourism providers. The case analyses how Tangalooma Island Resort Pty Ltd approached the challenge of developing business networks and how they have sustained this activity for over a decade to become a major destination for Chinese visitors to Australia. While there is no shortage of research on the Chinese notion of guanxi, this study uses a novel...[Show more]
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