Hirst, Giles; Knippenberg, Daan van; Zhou, Jing; Quintane, Eric; Zhu, Cherrie
Social networks can be important sources of information and insights that may spark employee creativity.
The cross-fertilization of ideas depends not just on access to information and insights through one’s direct
network—the people one actually interacts with—but at least as much on access to the indirect network
one’s direct ties connect one to (i.e., people one does not interact with directly, but with whom one’s
direct ties interact). We propose that the reach efficiency of this...[Show more]
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