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Factors Affecting Household Broadband Adoption in Australia

Goode, Sigi; Gregor, Shirley; Martin, Michael; Rolfe, John; Stern, Steven

Description

Broadband networking technology has grown in prominence, driven by increasing interest from researchers, organisations, the popular media and the public alike. Using a data set of more than 20,000 households, this study examines residential broadband adoption and growth over time. The study uses classification tree analysis, which allows for simple interpretive descriptions of the relationship between explanatory variables and adoption propensity without the need for strong distributional...[Show more]

dc.contributor.authorGoode, Sigi
dc.contributor.authorGregor, Shirley
dc.contributor.authorMartin, Michael
dc.contributor.authorRolfe, John
dc.contributor.authorStern, Steven
dc.date.accessioned2018-07-31T00:35:28Z
dc.date.available2018-07-31T00:35:28Z
dc.date.created2004
dc.identifier.urihttp://hdl.handle.net/1885/145792
dc.description.abstractBroadband networking technology has grown in prominence, driven by increasing interest from researchers, organisations, the popular media and the public alike. Using a data set of more than 20,000 households, this study examines residential broadband adoption and growth over time. The study uses classification tree analysis, which allows for simple interpretive descriptions of the relationship between explanatory variables and adoption propensity without the need for strong distributional assumptions, a priori variable transformation or interaction specification. The study finds that broadband adopters typically live in a metropolitan centre and were also cable TV subscribers. Online banking, research and share trading were also significant drivers for uptake.
dc.format.extent30 pages
dc.format.mimetypeapplication/pdf
dc.language.isoen_AU
dc.rights© The author.
dc.source.urihttp://people.anu.edu.au/sigi/wp-content/uploads/WP-broadband.pdf
dc.subjectBroadband; Internet; Household; Adoption
dc.titleFactors Affecting Household Broadband Adoption in Australia
dc.typeWorking/Technical Paper
local.description.notesEarly working paper
local.type.statusPublished Version
local.contributor.affiliationGoode, Sigi, Research School of Management, College of Business and Economics, The Australian National University
dcterms.accessRightsOpen Access
CollectionsANU Research Publications

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