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Factors Affecting Household Broadband Adoption in Australia

Goode, Sigi; Gregor, Shirley; Martin, Michael; Rolfe, John; Stern, Steven


Broadband networking technology has grown in prominence, driven by increasing interest from researchers, organisations, the popular media and the public alike. Using a data set of more than 20,000 households, this study examines residential broadband adoption and growth over time. The study uses classification tree analysis, which allows for simple interpretive descriptions of the relationship between explanatory variables and adoption propensity without the need for strong distributional...[Show more]

CollectionsANU Research Publications
Type: Working/Technical Paper
Access Rights: Open Access


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