Factors Affecting Household Broadband Adoption in Australia
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Goode, Sigi
Gregor, Shirley
Martin, Michael
Rolfe, John
Stern, Steven
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Abstract
Broadband networking technology has grown in prominence, driven by increasing interest from researchers, organisations, the popular media and the public alike. Using a data set of more than 20,000 households, this study examines residential broadband adoption and growth over time. The study uses classification tree analysis, which allows for simple interpretive descriptions of the relationship between explanatory variables and adoption propensity without the need for strong distributional assumptions, a priori variable transformation or interaction specification. The study finds that broadband adopters typically live in a metropolitan centre and were also cable TV subscribers. Online banking, research and share trading were also significant drivers for uptake.
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Broadband; Internet; Household; Adoption
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Working/Technical Paper
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Open Access
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