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Ethnopragmatics

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Authors

Goddard, Cliff
Gladkova, Anna
Ye, Zhengdao

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Taylor and Francis - Balkema

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Abstract

The term ‘ethnopragmatics’ designates an approach to language in use that sees culture as playing a central explanatory role. It is a reconceptualization of the approach to ‘cross-cultural pragmatics’ inaugurated by Anna Wierzbicka’s (2003 [1991]) ground-breaking volume of this name. Ethnopragmatics involves a threefold alignment of objectives, methodological tools, and evidence base (Goddard 2006).

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The Routledge Handbook of Language and Culture, Second Edition

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Publication

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