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Review of Olga Fedorenko, <i>Flower of Capitalism: South Korean Advertising at a Crossroads</i>

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Maliangkay, Roald

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Book Review of Olga Fedorenko Flower of Capitalism: South Korean Advertising at a Crossroads Honolulu: University of Hawai’i Press, 2022. Xi + 282 pages. Figures, appendixes, references, index. Hardcover, $68.00; paperback, $28.00. ISBN: 9780824890346 (hardcover), 9780824893248 (paperback).

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Asian Ethnology

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