What’s wrong with Boeing’s approach to culture change and what can be done about it

Hopkins, Andrew

Cultural advice

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What’s wrong with Boeing’s approach to culture change and what can be done about it

Date

2025

Authors

Hopkins, Andrew

Publisher

The Australian National University

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Open Access

Abstract

In early 2025 Boeing's CEO announced he was determined to change the culture of his organisation. This article argues that his strategy was inadequate and it suggests a better way of achieving the desired culture change.

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Boeing, culture change

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https://hdl.handle.net/1885/733750420

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ANU Research Publications

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Publication

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Open Access

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Boeing culture change (open access).pdf (224.3 KB)

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Cultural advice

What’s wrong with Boeing’s approach to culture change and what can be done about it

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