The Insight-Prototype-Product Cycle Best Practices and Processes to Iteratively Advance In-Vehicle Interactive Experiences Development

Abstract

In-vehicle experiences are made up mainly of mundane small moments, repeated practices, and taken-for-granted decisions that make up daily experiences in and around private passenger vehicles. Understanding what those experiences are for drivers around the world presents an opportunity for designing novel interactive experiences, technologies, and user interfaces for vehicles. In this chapter, we present a set of tools, methodologies, and practices that will help reader create a holistic design space for future mobility. Transitioning between ethnography, insights, prototyping, experience design, and requirements decomposition is a challenging task even for experienced UX professionals. This chapter provides guidance in this matter with practical examples. Show more