Marketing media money and America : political campaigning and communication in Australia

Zagami, Paul

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Marketing media money and America : political campaigning and communication in Australia

Date

1997-07

Authors

Zagami, Paul

Abstract

On the eve of the 1994 Northern Territory election, the Country Liberal Party (CLP) allegedly push polled three marginal seats, Millner, Wanguri and Jingili. Through a company located in Western Australia, and according to a plan designed by the CLP’s pollster, telephone operators phoned over a thousand undecided swinging voters.