Comedy for Conservation: Exploring the effectiveness of humorous videos in raising awareness about climate change

Abstract

In a time when environmental issues and climate change science are becoming increasingly essential yet difficult to understand, effective communication and education methods are crucial. As such, I created a short nature documentary that employs anthropomorphism and wordplay humour to explore the impact of climate change on Australian animals. This is a creative tool for engaging audiences with wildlife conservation and climate change science. My SCOM2006 project explores how a nuanced relationship between anthropomorphism, humour and science communication can allow for an enjoyable and relatable science communication product addressing a broad online audience that can be used to communicate the impact of climate change, why it is important to know about it and ultimately advocate for positive change. Show more