Valuing the benefits of mobile mammographic screening units using the contingent valuation method

Abstract

The purpose of this study is to illustrate how the contingent valuation method can be used to estimate the monetary benefits of improving access to mammographic screening services in rural areas of NSW. It is based on a survey of 458 women in 19 rural towns. The survey provided women with information on mammographic screening and then asked them whether they are “willing to pay” one of eight prespecified bids for the visit of a mobile screening unit. Estimates of the mean “willingness to pay” based on these data ranged from $132 to $215 per visit. Show more