Defining negative political advertising: definition, features and tactics
dc.contributor.author | Hughes, Andrew | |
---|---|---|
dc.coverage.spatial | Adelaide Australia | |
dc.date.accessioned | 2015-12-13T22:36:44Z | |
dc.date.available | 2015-12-13T22:36:44Z | |
dc.date.created | December 1 2003 | |
dc.identifier.isbn | 0868039837 | |
dc.identifier.uri | http://hdl.handle.net/1885/76911 | |
dc.publisher | Australian and New Zealand Marketing Academy (ANZMAC) | |
dc.relation.ispartofseries | Australia and New Zealand Marketing Academy Conference 2003 | |
dc.source | Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass | |
dc.title | Defining negative political advertising: definition, features and tactics | |
dc.type | Conference paper | |
local.description.notes | Imported from ARIES | |
local.description.refereed | Yes | |
dc.date.issued | 2003 | |
local.identifier.absfor | 150502 - Marketing Communications | |
local.identifier.ariespublication | MigratedxPub5721 | |
local.type.status | Published Version | |
local.contributor.affiliation | Hughes, Andrew, College of Business and Economics, ANU | |
local.bibliographicCitation.startpage | 163 | |
local.bibliographicCitation.lastpage | 171 | |
dc.date.updated | 2015-12-11T09:33:25Z | |
Collections | ANU Research Publications |
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