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Defining negative political advertising: definition, features and tactics

dc.contributor.authorHughes, Andrew
dc.coverage.spatialAdelaide Australia
dc.date.accessioned2015-12-13T22:36:44Z
dc.date.available2015-12-13T22:36:44Z
dc.date.createdDecember 1 2003
dc.identifier.isbn0868039837
dc.identifier.urihttp://hdl.handle.net/1885/76911
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2003
dc.sourceMarketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass
dc.titleDefining negative political advertising: definition, features and tactics
dc.typeConference paper
local.description.notesImported from ARIES
local.description.refereedYes
dc.date.issued2003
local.identifier.absfor150502 - Marketing Communications
local.identifier.ariespublicationMigratedxPub5721
local.type.statusPublished Version
local.contributor.affiliationHughes, Andrew, College of Business and Economics, ANU
local.bibliographicCitation.startpage163
local.bibliographicCitation.lastpage171
dc.date.updated2015-12-11T09:33:25Z
CollectionsANU Research Publications

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