Assessing Science Communication Effectiveness: Issues in Evaluation and measurement
The practice and theory of evaluation is far too large a topic to comprehensively cover in a single book chapter. We present here a subset of that topic which considers evaluation in a science communication context. Between us, we draw on some 35 years' experience in social research and evaluation which has given us insights into what works and what often gets missed. We will touch on some fundamental elements of evaluation but focus more on offering critiques and pointers that we have picked...[Show more]
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