Architects of change: How does zoo exhibit design impact the efficacy of zoo-based behaviour change campaigns?
Zoos and aquariums are uniquely placed to promote pro-environmental messages to a broad sector of the population. Their ability to connect people with wildlife may facilitate meaningful behaviour change in support of conservation efforts. Many modern zoos have evolved their educational strategies to incorporate social science and psychology to enhance the effectiveness of their visitor conservation education programs. However, very little has been published on the role of zoo design in...[Show more]
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