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An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data

Blake, Miranda; Dubey, Subodh; Swait, Joffre; Lancsar, Emily; Ghijben, Peter


Previous economics literature has explored the role of visual attention on choice in isolation without accounting for other influences such as habits and goals or learning effects, nor their interrelationship. In this paper, we: (i) develop a novel joint framework to explore the relationship between visual attention, observed heterogeneity from stated habits and goals, and choice outcomes while accounting for shorter- and longer-term learning effects; and (ii) investigate whether accounting for...[Show more]

CollectionsANU Research Publications
Date published: 2020
Type: Journal article
Source: Journal of Business Research
DOI: 10.1016/j.jbusres.2020.04.040
Access Rights: Open Access


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