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Social marketing and social movements: creating inclusive social change coalitions

Gurrieri, Lauren; Gordon, Ross; Barraket, Jo; Joyce, Andrew; Green, Celia


Purpose This paper contributes to emerging discourse about social movements in social marketing by examining how tensions, issues and challenges may arise in areas of social change that have attracted social movements and the ways actors can come together to drive inclusive social change agendas. Design/methodology/approach Through the lens of new social movement theory, a case study of the interactions and dynamics between fat activists and obesity prevention public health actors is...[Show more]

CollectionsANU Research Publications
Date published: 2018
Type: Journal article
Source: Journal of Social Marketing
DOI: 10.1108/JSOCM-12-2016-0078
Access Rights: Open Access


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