The Practice of Transformative Consumer Research - Some Issues and Suggestions
Ozanne, Julie; Pettigrew, Simone; Crockett, David; Fuat Firat, A; Downey, Hilary; Pescud, Melanie
Description
Transformative consumer research (TCR) is a new academic initiative among researchers committed to studying the role consumption plays in the major social problems of our day. These problems may involve the over consumption of products among the obese, the addicted, and the materialistic, or the under consumption of products among the hungry, the homeless, and the poor. The goal of transformative research is to do practical research that can be used by consumers, activists, policy makers, and ...[Show more]
Collections | ANU Research Publications |
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Date published: | 2011 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/153003 |
Source: | Journal of Research for Consumers |
Access Rights: | Open Access |
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File | Description | Size | Format | Image |
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01_Ozanne_The_Practice_of_Transformative_2011.pdf | 179.42 kB | Adobe PDF |
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