The activation of environmental norms : an illustrated model
A theoretical model with which to consider the activation of personal norms associated with contributions to public goods is presented. The model is based on a well known psychological model of helping behaviour, Schwartz ’s norm-activation model. In its most basic form, this model holds that the activation of norms of helping is most likely when an actor is aware of the positive consequences her helping behaviour would have for an object in need, and ascribes responsibility to herself for...[Show more]
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