Japanese tourists and Indonesia : images of Self and Other in the age of kokusaika (internationalization)
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Matsuda, Misa
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Canberra, ACT : The Australian National University
Abstract
The case study in the following chapters has been inspired by both anthropology and
Asian studies as interdisciplinary area studies. It is a study of the way in which the
Other (the local people's lives and culture or the ’hosts') is represented in relation to
the meaning system of the Self (tourists1 or ’guests’) in the limited context of tourism.
This is studied through the representation of'Indonesia' in Japanese travel brochures,
paying particular attention to the the relationship between the self-image of Japanese
and the way in which they construct the Other.
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