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On Measuring Social Dynamics of Online Social Media

Wood, Ian David


Due to the complex nature of human behaviour and to our inability to directly measure thoughts and feelings, social psychology has long struggled for empirical grounding for its theories and models. Traditional techniques involving groups of people in controlled environments are limited to small numbers and may not be a good analogue for real social interactions in natural settings due to their controlled and artificial nature. Their application as a...[Show more]

CollectionsOpen Access Theses
Date published: 2016
Type: Thesis (PhD)
DOI: 10.25911/5d76387fd928b


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