Advertisment for Dunlop tyres: Every imported tyre bought in Australia means a leak in our resources

Abstract

An advertisement that incorporates a cartoon drawing that shows Australia's resources as a huge leaking sack of coins. The male passenger in a passing car points to the hole while a caricatured German and an Australian digger watch. There are two women passengers in the back. In the distance can be seen ships at a wharf where foreign goods are off-loaded. The main caption includes: 'Every Australian-made Dunlop Tyre sold means a satisfied motorist and money saved - not only to Australia, but to the Car Owner'. This message was a reaction to the new economic factors that arose during the early years of World War l when Australian tyre manufacturers faced increased competition from American companies that had lost access to their European markets. Show more