Compilation of promotional material for Matilda Bay and Tropicana wines
Date
Authors
Lindeman (Holdings) Limited (1906 - 1990)
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Abstract
1. Making of Matilda Bay TV commercials: national news coverage -- 2. 3 Matilda Bay commercials – “Australian” positioning -- 3. 2 Matilda Bay commercials – “Tropical” positioning -- 4. 2 Tropicana commercials – “Taste” positioning -- 5. Tropicana “below the line” activity – inhouse video clip.
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Type
Archives Series
Deposit N449 - Lindeman (Holdings) Limited audiovisual
Item 113 - Matilda Bay and Tropicana Commercials: Making of Matilda Bay TV commercials – national news coverage; 3x Matilda Bay commercials – “Australian” positioning; 2x Matilda Bay commercials – “Tropical” positioning; 2x Tropicana commercials – “Taste” positioning; Tropicana “below the line” activity – Inhouse video clip
Item 114 - Matilda Bay and Tropicana Commercials: Making of Matilda Bay TV commercials – national news coverage; 3x Matilda Bay commercials – “Australian” positioning; 2x Matilda Bay commercials – “Tropical” positioning; 2x Tropicana commercials – “Taste” positioning; Tropicana “below the line” activity – Inhouse video clip
Item 113 - Matilda Bay and Tropicana Commercials: Making of Matilda Bay TV commercials – national news coverage; 3x Matilda Bay commercials – “Australian” positioning; 2x Matilda Bay commercials – “Tropical” positioning; 2x Tropicana commercials – “Taste” positioning; Tropicana “below the line” activity – Inhouse video clip
Item 114 - Matilda Bay and Tropicana Commercials: Making of Matilda Bay TV commercials – national news coverage; 3x Matilda Bay commercials – “Australian” positioning; 2x Matilda Bay commercials – “Tropical” positioning; 2x Tropicana commercials – “Taste” positioning; Tropicana “below the line” activity – Inhouse video clip
Date created
circa 1986-1987
Access Statement
Open Access
License Rights
This video recording is provided for research purposes only and must not be reproduced without the prior permission of the Archives Program, Australian National University