Advertisment for Dunlop tyres: renowned for their strength and service

Abstract

An advertisement that incorporates a painting of a gigantic tyre that arches over an approaching fleet of warships, accompanied by aeroplanes. The ships fly white rectangular flags with dark crosses from their highest masts and similar flags that have union jacks in their upper right quarters from their sterns. Most of the planes have only one level of wing, but at least one bi-plane is visible.The spectacle is watched by a man and woman standing on a coast road alongside a car and its chauffeur. The composition shows a view along the coastline that includes a distant headland. According to Geoffrey Blainey (see Notes) this advertisement: "greeted the American warships, 'The Great White Fleet', which visited Sydney and Melbourne in 1908". Presumably, Dunlop advertising used the image twice, once in 1908 and again in 1914. The caption includes: ' The loyalty of motorists to these Australian-made Tyres is justified, for they are the Tyres that give the Best Results in Australasia to-day'. Show more