Exploring Mobile Commerce Intention: Evidence from Australia
Mobile commerce is a new technology that offers significant adoption benefits, allowing consumers to make Internet transactions over wireless networks anytime anywhere. This paper presents some initial findings from a study into the uptake of mobile commerce services. Attitudes, subjective norms and perceived behavioural control were positively correlated with the intention to adopt mobile commerce. In contrast to prior research, perceived image was not significantly related to adoption...[Show more]
|Collections||ANU Research Publications|
|Source:||Proceedings of the 10th International Symposium on Communications and Information Technologies (ISCIT2010)|
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