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Exploring Mobile Commerce Intention: Evidence from Australia

O'Reilly, Kathryn; Goode, Sigi; Hart, Dennis

Description

Mobile commerce is a new technology that offers significant adoption benefits, allowing consumers to make Internet transactions over wireless networks anytime anywhere. This paper presents some initial findings from a study into the uptake of mobile commerce services. Attitudes, subjective norms and perceived behavioural control were positively correlated with the intention to adopt mobile commerce. In contrast to prior research, perceived image was not significantly related to adoption...[Show more]

CollectionsANU Research Publications
Date published: 2010
Type: Conference paper
URI: http://hdl.handle.net/1885/34410
Source: Proceedings of the 10th International Symposium on Communications and Information Technologies (ISCIT2010)
DOI: 10.1109/ISCIT.2010.5665155

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