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The effect of women's differential access to messages on their adoption of mobile health services and pregnancy behavior in Bangladesh: Retrospective cross-sectional study

Alam, Mafruha; Banwell, Cathy; Lokuge, Kamalini

Description

Background: Text or voice messages have been used as a popular method for improving women's knowledge on birth preparedness and newborn health care practices worldwide. The Aponjon service in Bangladesh provides twice-weekly messages to female subscribers about their pregnancy and newborn care on mobile phones that they own or share with family members. It is important to understand whether women's singular access to a phone affects their service satisfaction and the adoption of health messages...[Show more]

CollectionsANU Research Publications
Date published: 2020
Type: Journal article
URI: http://hdl.handle.net/1885/261663
Source: JMIR mHealth and uHealth
DOI: 10.2196/17665
Access Rights: Open Access

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