Shapley, Maggie2012-01-252012-01-25Shapley, M. (Aug 2008). Marketing archives in the digital age: what can a small archives do? Paper presented at the Australian Society of Archivists Annual Conference, Perth, 6–9 August 2008http://hdl.handle.net/1885/8872This joint project between the Australian Society of Archivists and the Council of Australasian Archives and Records Authorities took as its target audience ‘the broad Australian public’ and particularly ‘people who might think that archives are of no interest to them’. The idea of the publication was that it would convince this audience that archives were relevant to them.4 pagesAuthor owns copyright and has given permission for item to be archived and made publicly available - author's email dated 23/11/20112008