Marsh, DavidFawcett, PaulJennifer Lees-Marshment2015-12-089780415579933http://hdl.handle.net/1885/32623Branding is often thought of as being about the branding of politicians and parties, but in this chapter we explore the branding of public policy and what this means for democracy and governance.201210.4324/9780203349908.ch252020-12-27