Orthia, LindyMcKinnon, M2023-03-071108816045http://hdl.handle.net/1885/286675This chapter equips readers with the knowledge to create effective health communication campaigns. It explores simple ways to ensure your audience understands your health message, including researching your audience, setting SMART aims, and reducing jargon.application/pdfen-AU© 2021 The authors202110.1017/9781108895682.0062021-12-26