Keane, Helen2018-09-122018-09-12http://hdl.handle.net/1885/147359“Exploring smokers’ opposition to proposed tobacco control strategies” (Lund, 2016) contains fascinating insights into the links between smoking status and attitudes towards the regulation of smoking. It also raises pressing questions about the ethics of denormalisation and the relationship of tobacco control strategies to stigmatisation. Lund states that denormalisation strategies require ethical evaluation through the lens of health justice, which suggests a focus on the experience of vulnerable and marginalised groups who have high smoking rates.4 pagesapplication/pdfThis article is distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License (http://www.creativecommons.org/licenses/by-nc-nd/3.0/) which permits non-commercial use, reproduction and distribution of the work as published without adaptation or alteration, without further permission provided the original work is attributed as specified on the SAGE and Open Access page (http://www.uk.sagepub.com/aboutus/openaccess.htm).tobaccocontrolstrategiessmokingdenormalisationstigmatisationhealthjusticemarginalisedvulnerable2017-02-0810.1515/nsad-2016-0028