Greggor, Alison L.De Silva, SherminBrown, CulumJesmer, Brett R.Noble, Daniel W.A.Mueller, ThomasRuiz-Miranda, Carlos R.Rutz, ChristianScott, Sarah ElizabethWilliams, James2025-12-172025-12-170962-8436PubMed:40308141ORCID:/0000-0001-9460-8743/work/187725760https://hdl.handle.net/1885/733795792Conservation translocations are increasingly used in species' recovery. Their success often depends upon maintaining or restoring survival-relevant behaviour, which is socially learned in many animals. A lack of species- or population-appropriate learning can lead to the loss of adaptive behaviour, increasing the likelihood of negative human interactions and compromising animals' ability to migrate, exploit resources, avoid predators, integrate into wild populations, reproduce and survive. When applied well, behavioural tools can address deficiencies in socially learned behaviours and boost survival. However, their use has been uneven between species and translocation programmes, and behaviour commonly contributes to translocation failure. Critically, current international guidance (e.g. The International Union for Conservation of Nature's translocation guidelines) does not directly discuss social learning or its facilitation. We argue that linking knowledge about social learning to appropriate translocation strategies will enhance guidance and direct future research. We offer a framework for incorporating animal social learning into translocation planning, implementation, monitoring and evaluation across wild and captive settings. Our recommendations consider barriers practitioners face in contending with logistics, time constraints and intervention cost. We emphasize that stronger links between researchers, translocation practitioners and wildlife agencies would increase support for social learning research, and improve the perceived relevance and feasibility of facilitating social learning.  This article is part of the theme issue 'animal culture: conservation in a changing world'.C.R. acknowledges funding from the Biotechnology and Biological Sciences Research Council (BBSRC; Grant BB/S018484/1).10en© 2025 The Author(s).captive-to-wild translocationconservation behaviourconservation breedingnon-human culturereintroductionwild-to-wild translocation2025-05-0110.1098/rstb.2024.0138105004009281