Roberson, Tara2023-08-070963-6625http://hdl.handle.net/1885/295284Hype, or simplified and sensationalised science, appears to be inescapable in science communication with examples extending from viral social media accounts and 'breakthrough'-themed press releases, to the mediated claims of the celebrity scientist. In science communication, the negative effects of hype are familiar. The question is whether hype is always a distortion and a lie, or can it be redeemed? This essay reviews the contribution of hype to science, specifically in terms of encouraging reflexivity for science and technology. I present three perspectives on hype and invite further conversation on the role of hype in science communicationapplication/pdfen-AU© 2020 The authorspublic participationpublic understanding of sciencerhetoric of science and technologyscience communication202010.1177/09636625209231092022-07-24